~ Beauty with a Purpose ~
Beauty with a Purpose was created by Julia Morley in 1972. It is at the heart of Miss World
Hundreds of millions of pounds have been raised and donated to local and international organisations in aid of disadvantaged children the world over.
Variety, The Children’s Charity, for example, has been closely associated with Beauty with a Purpose for many years.
When Simon Cowell was honoured with the 2010 Humanitarian Award at the Variety World Conference in Hollywood, he kindly remarked that it was Julia Morley who should be collecting the award in his place, for her outstanding work as a humanitarian through Beauty with a Purpose.
Other causes to have benefitted from Beauty with a Purpose include the funding for Cleft Palate Teams in South America, Sri Lanka and Russia, three fundraising tours to support abandoned and neglected children in Vietnam, long term support for both Operation Hunger and the Nelson Mandela Foundation in Africa, and teaming up with Jackie Chan and the Chinese Red Cross in bringing financial aid to those most seriously affected by the Asian tsunami.
During the 2011 Miss World Final in London, Nelson Mandela presented Beauty with a Purpose with a special message which was read out by his grandson, Chief Mandela:
"It is indeed a proud moment for me to stand in front of you today to deliver a message of support from my grandfather Nelson Dalibhunga Mandela, former president of South Africa. Throughout his life, Nelson Mandela has supported humanitarian actions aimed at serving marginalised individuals and communities of our world. Nelson Mandela therefore salutes the Beauty with a Purpose programme which helps children worldwide and which also mobilises young people to be involved in their own country with a useful purpose to assist disadvantaged children. Nelson Mandela would like to extend a congratulatory message to the Beauty with a Purpose programme as you celebrate your 40th birthday and wishes that you grow from strength to strength as you continue with your work of empowering young people to be of service to their communities."
Through the empowerment of Beauty with a Purpose, hundreds of millions of dollars have now been raised to the benefit of the most vulnerable in our society.
The Miss World contestants (with the help of their Miss World National Organisations) have set up Beauty with a Purpose projects in more than 100 countries. This gives tens of thousands of young women every year, the opportunity to use their abilities to make a real and lasting contribution to the lives of the sick and disadvantaged.