Joely was born in Puerto Rico and currently lives in New York with her Dominican mother. Describing herself as “charismatic, talented, humble and caring” Joely currently works as a school teacher. She enjoys working with children and has aspirations of starting her own foundation to help educate disadvantaged youths. A graduate from a performing arts school, Joely has a full range of dancing styles at her disposal. In her spare time she enjoys listening to music and photography, and in her youth she swam for the US Masters Swim Team.
Saul Maslavi is the co-founder, president and Chief Executive Officer of Jovani Fashions, a fashion house which aims to make designs that are elegant and unique. At age 19, Saul, along with father Jacob Maslavi, founded the company in 1979 after realizing the need for a high-end line that would cater to all women. What started off as a mere vision quickly became a reality for Saul as Jovani Fashions grew from a small 10 person company to an internationally recognized brand, with over 50 employees and a wide collection presently available in over 3,000 stores worldwide.
Today, Jovani Fashions is run by both Maslavi brothers: Saul and Abraham, where they handle all facets of the company. Both brothers reside in New York where they hold a main showroom in New York City’s garment district, as well as showrooms in Atlanta and Dallas. From the designs to the production, marketing and sales, Saul and Abraham hold a deep involvement in the company. It is the passion and devotion, in which transcends the bold and futuristic designs that women and girls all over the world admire.
Jovani is thoroughly modern in its perspective and reflects the modern fashion world’s love of color, fine fabrics and cutting edge designs – while still staying classic. Although traditionally a formal wear line, Jovani continues to expand their collections, most recently adding tops designed for their trend conscious consumer.
The glamorous collections of dresses made each year are designed by Jovani Fashions head fashion designer; Julie DuRocher. Saul Maslavi says, “These collections are sexy, elegant and timeless. We want all women to feel good in our designs and we know how important it is stay true to our roots and loyal to our customers while staying ahead of the trends and continuing to deliver top of the line quality and designs.”
The Jovani label been recognized by top fashion editors and celebrity stylists. The collections have been featured in magazines, including Seventeen, Cosmopolitan, Teen Vogue, InStyle, Elle, US Weekly and more. Celebrities including Carrie Underwood, Miley Cyrus and Taylor Swift have been spotted wearing gorgeous Jovani designs on and off of the red carpet.