30th March Alexandria Mills in Beijing

Miss World Alexandria Mills and Chairman of the Miss World Organisation Julia Morley were in Beijing today to attend the launch of this year's national final for the People's Republic of China's entry into Miss World 2011. This year's competition carries three themes of "love", "green" and "happiness", and the eventual winner will hope to embody these characteristics which will be demonstrated during the finals through community, environmental, and social welfare projects. During the finals, these  The auditions, heats and semi-finals are due to take place across the country over the coming months, with the final events scheduled to begin in August through to mid-September in Wuxi, Jiangsu Province.